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Posted on 06-13-00 4:34 PM Reply
TV interviews. When those TV reporters call and say they want to interview you in two hours, where can you get basic information to use for talking points?
Managing a crisis. If your restaurant has a food safety crisis, you better be ready! Those reporters will eat you alive--no pun intended. Develope a basic plan of action (just in case you ever need it) and make sure your employees are aware of it.
TRA teaches a seminar on managing the media in a crisis and how you can use media relations in a positive way. Check the Campus2go on this website; it's listed under seminar I think.