The Southwest Foodservice Expo is a multi-faceted event that offers a multitude of
participation, exposure and value added marketing opportunities.
Examples include company logo recognition in:
Our primary goal is to build a true working relationship that is successful for our partners. We are committed to working on the development of creative methods that help you secure new business. Additionally, we will customize any sponsorship package to meet your strategic brand and business objectives at any level of participation.
Major Show Sponsor: $25,000 The premier package for companies looking for maximum exposure. Have the greatest possible impact on the buyers attending EXPO.
SOLD - Coca Cola
Philip Morris - Options
1 REMAINS
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Education Programs: $5,000
Be credited for providing the best education seminars taught by the top innovators and experts in our field. A major focus of EXPO.
SOLD - American Express
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Opening Party: $2,500 - $15,000
Create a buzz for your company that will last the entire EXPO. The most anticipated networking event of the industry.
SOLD - Tyson Foods, Inc.

Coors Products
BMI
Showtenders
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Buyer’s Lounge: $3,000-$15,000
Back by popular demand! vist and network with suppliers in a relaxed "Cafe Americain" atmosphere. This is the place to take a break and do a little business while enjoying sample featured products.
SOLD - Dallas Morning News Job Center
R J Reynolds
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Shuttle Buses: $5,000-$10,000
In addition to signage, maybe play a commercial on board or distribute information on the seats. CITYWIDE VISIBILITY! |
Culinary Showcase: $2,500-$10,000 Featuring three mornings of timely educational topics for all, demonstrated at exclusive luncheons showcasing product for 96 guests. Expo afternoons heat up with Iron Chef competitions put on by Texas Chefs Association. Click for schedule.
SOLD: Texas Beef Council
Landlock
Center Point Energy
Texas Chefs Association
Cattlemen's Beef Board/Joint Veal Committee
Outback Steakhouse

Que Imaging
Ben E. Keith
Seeking additional sponsors
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Front Door Bag Sponsor:
Be the first exhibitor to personally greet over 30,000 buyers as you hand each one
a customized bag with your company logo on it! This is a great opportunity to have a powerful influence in the show
with a personal touch. 2 @ $2,500 each.
SOLD - Ben E. Keith
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Hotel Turn-Down Cards: $6,000
With over 2,800 room nights in our block in the Headquarter Hotel, you should get your company’s message in their minds BEFORE they head our for the convention center. Distributed to 5000 attendees
in the Headquarter Hotel.
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Badge Inserts: $5,000
A unique opportunity for every attendee to not only see your message but to carry your logo around the entire EXPO floor for three days. The badge insert slides behind the attendee badge and displays your company logo to every buyer at EXPO. Pocket Visibility!
SOLD - First Choice Power
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Keynote Speakers in Education Pavilion: $10,000
If total exposure is what you want, this is a great opportunity. You will be recognized from the podium and given a moment to greet the crowd. This is major exposure, as the keynote speakers are always heavily promoted.
Outback Steakhouse

DecotiisErhard
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Escalators:
Reliant Energy

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Program Bookmark: $5,000
Mark your place in the minds of over 30,000 foodservice professionals by showcasing your company on the official EXPO Program Bookmark! Entice buyers to your booth with a special drawing or promotion indicated on the bookmark
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Badge Lanyards: $10,000
Put your name and logo around the neck of every 30,000 attendees and promote your
product, service and booth location. Every attendee will wear these handy badge holders throughout the event. Stand out in the crowd! |
Show Directory Ads: $500
Make a year round impression as this book is used as a buyer’s guide for the majority
of attendees for the entire year. Take advantage of this measurable marketing tool and bring buyers to your booth. A place any smart marketer will be! |
TRAPAC Lounge: $8,000
The exclusive sponsor of the lounge has an opportunity to network with the members and contributors of TRAPAC. This is their VIP lounge where they can meet, do business or relax in a concierge type setting, thanks to your company. |
Turning Kiosks (Duratrans): $500
Get on the main aisle! Do you want 30,000 buyers to BUMP into you? Great Wow Factor! These 3 x 8 pylon duratrans are four
color, backlit and rotate. Bright, bold and cannot be missed. |
Massage Booth:
Everyone will be thanking you for the free 10-minute massage.
COMPLIMENTS of your company! |
Restrooms: $5,000-$8,000
This is an area we GUARANTEE all attendees are going to visit!
Get up close and personal with EVERY attendee at EXPO with this creative sponsorship.
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Board and Awards Dinner: $5,000-$15,000
Make your name known by participating in our Board and Awards Dinner. Sponsorship
provides an exclusive opportunity to net- work with the top 400 leaders, board members, chapter presidents and VIP’s of the industry.
SOLD: Performance Group
Freedman
Certified Angus Beef
Seeking additional sponsors
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TRAEF Golf Classic: $250 - $10,000
Presented June 21 by Texas Commercial Energy. Enhance your market and reinforce your brand identity while building relationships with leading restaurant executives in the best possible environment – the golf course! Contact Yvonne Loya at 800-395-2872. |
GO TEXAN Pavilion
Once again, the Texas Department of Agriculture sponsors the GO TEXAN Pavilion, featuring Texas Oysters and Texas wines.
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