Server as CEO

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We teach servers to manage their stations like a business person would operate a small business. With the CEO perspective, servers become more responsible, effective and profitable.

We approach the business of the server as would a professional business consultant, encouraging them to view their four or five table station as a small business within the larger context of the restaurant.

As an owner of a small business, servers learn to answer the fundamental questions central to long-term business success. Who is their primary demographic? What marketing plan is in place to increase sales and profits? What contribution can other team members make to the success of the server's business?

When your servers are encouraged to view their own job through the eyes of an independent business person, they will become more self-reliant, more responsible and ultimately more profitable. Your restaurant as a whole will benefit from increased sales and enhanced employee morale.


For more details:
Street Address:
Texas Restaurant Association Education Foundation
1400 Lavaca Street
Austin, TX 78701.

Mailing Address:
Texas Restaurant Association Education Foundation
P.O. Box 1429
Austin, TX 78767-1429

(800) 395-2872
(512) 457-4100

(512) 472-2777

Foundation Email:
Foundation questions and information:
[email protected]

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