2012 Exhibtior Prospectus

Book a Booth  | Buyer Profile | Who Exhibits | Why Exhibit

Exhibit Space Information:

To participate as an exhibitor a company should:

  • Offer a product or service directly related to the foodservice industry.
  • Review the 2012 Floor Plan and select three available booth locations in order of preference.
  • Complete the 2012 Application and Contract for Exhibit Space and return with full payment. (This document is saved as a fillable PDF. Adobe Reader version 7.0 or higher is require to view this file. Click here to download the latest version if needed.)

Booth Fees:

Exhibit space rental charge is $26.50 per square foot.
There is an additional charge of $300 per corner booth.

*Additional booth sizes available upon request.



8x10 in-line


10x10 in-line


10x10 corner






Booth Fee Includes:

  • Exhibit space with 8ft. back drape
  • 3ft. side divider drapes
  • 7” x 44” company identification sign
  • 24-hour exhibit hall perimeter security
  • Aisle carpet plus aisle number decal
  • Complimentary listing on Expo web site
  • Complimentary listing in the Expo Program & Directory
  • Complimentary Expo registration for your customers
  • 10 complimentary exhibitor badges (10 badges per each 10x10 booth purchased)
  • Free link to your company website
  • Free marketing materials to promote your company's presence at the Expo

Buyer Profile:

Click the following link for a list of the 2011 Attending Companies.

Who Exhibits:

Partial list of products and services displayed at Expo:

  • Accounting, Banking and Financial Services
  • Bakery Products and Supplies
  • Banquet Service Equipment
  • Bar Equipment and Supplies
  • Beverage Dispensing and Storage Equipment
  • Beverages, Soft Drinks, Alcoholic
  • Catering and Food Delivery Equipment and Supplies
  • Cleaning and Sanitation Equipment
  • Coffees, Teas and Specialty Drinks
  • Computer systems and Services
  • Dairy Products
  • Dishwashing and Handling Equipment
  • Food Preparation, Serving and Cooking Equipment
  • Furniture and Interior Décor
  • Hotel / Motel Equipment and Supplies
  • Liquors and Liqueurs
  • Menu Accessories, Displays and Consulting
  • Office Machines and Equipment
  • Paper and Plastic Products
  • Personnel Recruitment and Training Services
  • POS Systems
  • Refrigeration Equipment
  • Tableware, Flatware, Glassware, Linens
  • Technology – Website Services
  • Uniforms
  • Utility Services
  • Wine and Wine Service Equipment

Why Exhibit:

“We exhibit at the Southwest Foodservice Expo because it provides us with a great opportunity to showcase our services to the industry.

Obviously, the TRA does a great job of bringing their members to the show. We are also the endorsed provider for the TRA, and it gives us another great opportunity to get face-to-face with members and talk about the benefits of Fishbowl Marketing.

We do about 25 tradeshows throughout the year, and this show is fantastic! It is a tremendous event because it draws attendance from all over the state of Texas as well as outside states.”
Joe Gabriel, Association Alliances Manager - Fishbowl Marketing

  • The Southwest Foodservice Expo is one of the largest foodservice tradeshows in the nation, attracting foodservice professionals from the United States & Mexico. It’s a great place to introduce your new product or service to the southwest region.
  • Expo is a powerful marketing opportunity to reach restaurateurs from the $48 billion southwest foodservice market. 
  • A magazine-style, four-color Expo Program and Directory presents all the information about the show including schedule of events, exhibitor listing and descriptions and full color ads. The Program gets in the hands of all attendees who keep it as a reference tool for finding vendors throughout the year.
  • Expo management provides all exhibitors with access to free marketing tools so you can let your customers and prospects know where you’ll be June 24-25. From flyers and Web banners to free passes and save the date stickers, we’ve got it all and it’s all FREE!
  • The Southwest Foodservice Expo is more than just another trade show, it’s THE EVENT for all segments of the foodservice and hospitality industry. We bring everyone together under one roof for two days of networking, selling, buying and fun!

Purchasing Power:

From high-powered industry companies ready to close deals with you!


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